With our background in journalism, we know what journalists are looking for. We’ve worked closely with the most influential food journalists for many years, and our clients have been prominently featured on almost every major media in Canada, from front covers of the biggest lifestyle and food trade magazines to cooking demos on the highest-reach morning shows.
With engaging posts, brand partnerships, and user-generated content, we drive trade and consumer engagement, build brand awareness, boost customer loyalty, and increase retail foot traffic through targeted promotions.
We were among the first agencies to work extensively with Canadian food influencers, and we developed proprietary agreements to ensure content and messaging hit the mark. Whether it’s TV demos, interviews, blogs or social media content, our relationships with the right regional influencer ensure branding aligns with the right audience.
Ingredients works with all the major retailers and independents from coast-to-coast. Our offerings include retailer website and social media advertising and content, weekly flyer advertising, couponing, rewards programs, and in-store marketing. We also work with Canada’s leading demo agencies and the nation’s top independent retail sales consultant to help establish listings and grow share-of-shelf.
Impactful copy and among the very best graphic design in the business promise printed materials that deliver results – at retail and everywhere.
Impactful copy and among the very best graphic design in the business promise printed materials that deliver results – at retail and everywhere.
With a nearly endless list of shows across Canada, it’s vital to know the nuances behind the sales kit data. Ingredients has the experience to know which shows to attend, where to be placed, and how to optimize the booth experience for measurable results.
We provide strategic Issues Management that protects reputation and maintains trust, globally. We identify risks early and build media and stakeholder strategies with expertise developed over decades in the food industry.
Ingredients offers market intelligence including trends analysis, competitor positioning and pricing, and even data collection at the individual store level across Canada. We deliver research that strengthens product strategy, pricing decisions, and retail execution across the Canadian food sector.
Canadian recipes often demand dual measurements, available ingredients and a sensitivity to the unique Canadian blend of cultures. We offer recipe creation and recipe editing that’s precise, reliable, and engaging. We balance creativity with tested accuracy, ensuring professional results that can be individually tailored to specific publications and industry applications.
